Birgitta Persson is former Secretary General of Trans Europe Halles and has initiated and led several international professional development programs for cultural operators as well as many multi-annual EU-projects. She is currently in the Executive Team of the Creative Lenses project funded by the EU that seeks to answer how cultural organisations can develop sustainable economical models without having to compromise their mission and values. Birgitta often presents TEH in the context of city planning and creative ways of setting up and managing cultural centres. After cultural management studies at Lund University, Birgitta started her professional career at the cultural centre Mejeriet in Lund where she worked as Marketing Manager, Fundraiser and Project Manager, organising hundreds of concerts, international circus projects and festivals.
Photo: Andy Sawyer