José Rodríguez, Communications Director of TEH, is a professional with 12 years of combined experience in project and event management, marketing and communications. He has worked for international public and non-profit organisations operating in the areas of arts, education and international cooperation for development and innovation, for example the Spanish Agency of International Cooperation for Development, the Embassy of Spain in the Czech Republic, La Salle Innovation Park Madrid, Instituto Cervantes Rome and Triple Helix Association. He is also the author of IETM’s publication “To Sell or Not To Sell? An Introduction to Business Model (Innovation) for Arts and Cultural Organisations” and now serves as Communications Manager of the EU co-funded project Creative Lenses.